Generic strategies: an evolutionary and comparative study of three views

Generic strategies: an evolutionary and comparative study of three views

This study analyses visions of three of the most renowned authors regarding generic strategies, making a comparison among those visions along the time. To perform such comparison, two distinct works of each author were selected and then it is pointed out how changes showed up from one moment to anot...

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Bibliographic Details
Main Authors: Sidney Chaves, Thiago Benedete, Edison Polo
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2010-04-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
estratégia genérica
estratégia empresarial
planejamento estratégico
generic strategy
business strategy
strategic planning
Online Access:https://internext.espm.br/internext/article/view/94

Internet

https://internext.espm.br/internext/article/view/94

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