‘ADA AQUA’ CAMPAIGN AND THE RISK OF DEHYDRATION: CIRCUIT-OF-CULTURE MODEL
AQUA as the pioneering bottled water industry in Indonesia created the Ada AQUA Campaign. Ada AQUA Campaign is an informational campaign promoting adequate water consumption to prevent dehydration that can cause lack of concentration. Ada AQUA Campaign was held as a strategic move to secure the futu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
President University
2018-05-01
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| Series: | Expose |
| Online Access: | http://e-journal.president.ac.id/presunivojs/index.php/EXPOSE/article/view/368 |