The Rhetoric Topic of Borrowing in Advertising
The emotional appeal dominates in the persuasive discourse; usually, it is the rhetorical argumentation, the efficiency of which is closely related to the addressee value priorities. In order to achieve the advertising targets not only the newly discovered, but also the time-tested techniques of pe...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Vilnius University
2015-10-01
|
| Series: | Respectus Philologicus |
| Subjects: | |
| Online Access: | http://www.journals.vu.lt/respectus-philologicus/article/view/13632 |