Marketing library services to the Net Generation
This paper aims to examine the role of marketing to new generations of library users. The paper reviews classical marketing texts and current user studies for applicability to library service. The paper finds that libraries can apply classic marketing principles to attract and better serve new gener...
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| Format: | Article |
| Language: | fas |
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Iranian Research Institute for Information and Technology
2008-04-01
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| Series: | Iranian Journal of Information Processing & Management |
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| Online Access: | http://jipm.irandoc.ac.ir/browse.php?a_code=A-10-1-25&slc_lang=en&sid=1 |