Economic Image Media Text: Definition of the Concept and its Content

The article describes the concept of economic image media text and its significance for participants of economic relations. The image factor is one of the ways to gain a place in the economic market, therefore media resources - journalism, advertising and PR are actively used by businessmen and comp...

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Bibliographic Details
Main Authors: Anastasia V. Kudrina, Anna E. Bazanova
Format: Article
Language:English
Published: Sourthern Federal University 2017-12-01
Series:Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki
Subjects:
PR
Online Access:http://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/1037