Sustaining Competitiveness Through product Development Activities Within Malaysian Automotive Suppliers

<div><p>The local automotive suppliers are facing a number of important challenges such asglobalisation, new requirement in market specifications and the competition brought about by theAsean Free Trade Area (AFTA) agreements. In an effort to enhance the competitiveness of themanufacturi...

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Bibliographic Details
Main Authors: Norizah Mohamad, Siti Norezam Othman, Nooh Abu Bakar, Mohd Razali Muhamad
Format: Article
Language:English
Published: Institut Teknologi Bandung 2012-01-01
Series:Asian Journal of Technology Management
Online Access:http://journal.sbm.itb.ac.id/index.php/asian/article/view/194