O serviço de Contact Center como um diferencial competitivo de relacionamento em uma instituição religiosa

O serviço de Contact Center como um diferencial competitivo de relacionamento em uma instituição religiosa

Faced with a changing business scenario, marked by constant technological innovation and fierce competitions, it is essential that companies differentiate themselves through strategies aimed at Relationship Marketing, contributing as a differential to retain and delight your customers. This article...

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Bibliographic Details
Main Authors: Adriana Bernadete Barros Carvalho Garcia, Ana Carolina de Brito Bombachi, Daniela da Silva França, Érica Bizaio
Format: Article
Language:English
Published: Centro Universitário Teresa D'Ávila - UNIFATEA 2016-07-01
Series:ECCOM
Subjects:
Relationship Marketing
CRM
Value
Loyalty
Services
Online Access:http://publicacoes.fatea.br/index.php/eccom/article/viewFile/1615/1222
Description
Summary:Faced with a changing business scenario, marked by constant technological innovation and fierce competitions, it is essential that companies differentiate themselves through strategies aimed at Relationship Marketing, contributing as a differential to retain and delight your customers. This article aims to demonstrate the importance of the Contact Center as an important service in a religious institution that applies the concepts of Relationship Marketing and CRM strategies to create value and retain the faithful.
ISSN:2177-5087

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