Forgotten customers, inclusive customers: personal values and coproduction of physically disabled persons in leisure consumption
Physically disabled customers (PDCs) in Brazil face numerous obstacles in their social role as consumers, in spite of their significant share of the population. Their low visibility implies they are not seen for what they really are: potential consumers. Consequently, they often cannot satisfy t...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
University of the Algarve - ESGHT - CIEO
2018-07-01
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Series: | Tourism & Management Studies |
Subjects: | |
Online Access: | https://tmstudies.net/index.php/ectms/article/view/1034/pdf_107 |