The growth share matrix as a planning tool: Caveats and practical problems

The growth share matrix as a planning tool: Caveats and practical problems

Limitations exist on the naive application of the growth share and growth gain matrices as resource allocation techniques. This, the last in a series of three articles, points out some considerations essential for successful application of the Boston Consulting Group's approach to setting strat...

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Bibliographic Details
Main Author: C. G. Robinson
Format: Article
Language:English
Published: AOSIS 1986-03-01
Series:South African Journal of Business Management
Online Access:https://sajbm.org/index.php/sajbm/article/view/1031
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spelling doaj-c0cc313827f648c7a5f54871264065722021-04-02T14:47:31ZengAOSISSouth African Journal of Business Management2078-55852078-59761986-03-01171323710.4102/sajbm.v17i1.1031748The growth share matrix as a planning tool: Caveats and practical problemsC. G. Robinson0Graduate School of Business Administration, University of the WitwatersrandLimitations exist on the naive application of the growth share and growth gain matrices as resource allocation techniques. This, the last in a series of three articles, points out some considerations essential for successful application of the Boston Consulting Group's approach to setting strategy. Thirteen caveats ranging from the breakdown of the implicit correlations between cash flows and market share and market growth rate through motivational and political problems must condition a competent analysis. Practical problems in implementing portfolio planning are highlighted.https://sajbm.org/index.php/sajbm/article/view/1031
collection DOAJ
language English
format Article
sources DOAJ
author C. G. Robinson
spellingShingle C. G. Robinson
The growth share matrix as a planning tool: Caveats and practical problems
South African Journal of Business Management
author_facet C. G. Robinson
author_sort C. G. Robinson
title The growth share matrix as a planning tool: Caveats and practical problems
title_short The growth share matrix as a planning tool: Caveats and practical problems
title_full The growth share matrix as a planning tool: Caveats and practical problems
title_fullStr The growth share matrix as a planning tool: Caveats and practical problems
title_full_unstemmed The growth share matrix as a planning tool: Caveats and practical problems
title_sort growth share matrix as a planning tool: caveats and practical problems
publisher AOSIS
series South African Journal of Business Management
issn 2078-5585
2078-5976
publishDate 1986-03-01
description Limitations exist on the naive application of the growth share and growth gain matrices as resource allocation techniques. This, the last in a series of three articles, points out some considerations essential for successful application of the Boston Consulting Group's approach to setting strategy. Thirteen caveats ranging from the breakdown of the implicit correlations between cash flows and market share and market growth rate through motivational and political problems must condition a competent analysis. Practical problems in implementing portfolio planning are highlighted.
url https://sajbm.org/index.php/sajbm/article/view/1031
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