The growth share matrix as a planning tool: Caveats and practical problems
Limitations exist on the naive application of the growth share and growth gain matrices as resource allocation techniques. This, the last in a series of three articles, points out some considerations essential for successful application of the Boston Consulting Group's approach to setting strat...
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| Format: | Article |
| Language: | English |
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AOSIS
1986-03-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/1031 |