Challenging Ingrained Thoughts? The Joint Effect of Stereotypes and Awareness of Related Information on Pro-Environmental Behavior in China

This research applies a positive stereotype perspective to test the effect of individuals’ choices between pro-environmental versus pro-safety behavior, while considering the role of media exposure. We test our hypotheses in China, where both food-safety and environment are major issues an...

Full description

Bibliographic Details
Main Authors: Majid Ghorbani, Liyan Xuan
Format: Article
Language:English
Published: MDPI AG 2018-06-01
Series:Sustainability
Subjects:
Online Access:http://www.mdpi.com/2071-1050/10/6/1986