Significance of and tools for development of customer portfolio in a logistics company
The aim of this paper is to present the essence and significance of an optimised customer portfolio for the effectiveness of business operations. This article shows that customer value is subject to differentiation and also points out that the development of a customer portfolio not only requires cu...
| Format: | Article |
|---|---|
| Language: | English |
| Published: |
Poznań School of Logistics
2010-06-01
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| Series: | LogForum |
| Subjects: | |
| Online Access: | http://www.logforum.net/vol6/issue2/no1/6_2_1_10.pdf |