PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY DAN INOVASI PRODUK TERHADAP BRAND LOYALTY STARBUCKS COFFEE DI DENPASAR

PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY DAN INOVASI PRODUK TERHADAP BRAND LOYALTY STARBUCKS COFFEE DI DENPASAR

The marketing strategy has an important role in the survival of the company to improve customer loyalty, because marketing is the spearhead of a company. The purpose of this study was to examine and explain the effect of product innovation and Corporate Social Responsibility program product for Bran...

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Bibliographic Details
Main Authors: Almez Krisopras, I Gusti Ayu Ketut Giantari
Format: Article
Language:English
Published: Universitas Udayana 2016-04-01
Series:E-Jurnal Manajemen
Subjects:
brand Loyalty
corporate social responsibility
inovasi produk
strategi pemasaran.
Online Access:https://ojs.unud.ac.id/index.php/Manajemen/article/view/18204

Internet

https://ojs.unud.ac.id/index.php/Manajemen/article/view/18204

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