The region-of-origin effect in the purchase of wine: The moderating role of familiarity

The region-of-origin effect in the purchase of wine: The moderating role of familiarity

Research on the place-of-origin effect has proliferated in recent decades, although there are still gaps in this field, especially in relation to the region-of-origin (ROO) and to the influence of certain moderating variables on the effect. The purpose of this paper is to analyse the ROO effect in t...

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Bibliographic Details
Main Authors: José Manuel García-Gallego, Antonio Chamorro-Mera, María del Mar García-Galán
Format: Article
Language:English
Published: Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria 2015-09-01
Series:Spanish Journal of Agricultural Research
Subjects:
Spanish wine market
partial least square
structural equation modelling
consumer behaviour
region image
perceived quality
consumer ethnocentrism
Online Access:http://revistas.inia.es/index.php/sjar/article/view/7581/2508

Internet

http://revistas.inia.es/index.php/sjar/article/view/7581/2508

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