Banking marketing mix trends in a digital era
We live in a dynamic world, with everything changing more rapidly than perhaps ever before. Changes are simultaneously a cause and an effect in this world, triggered and affecting both companies (inclusing banks) and consumers. Pro-activity and reactivity are key words. Adaptation of strategies, foc...
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| Format: | Article |
| Language: | English |
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Danubius University
2012-10-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
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| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/1427/1325 |