Forming Advertising Strategy for Enterprises on the Basis of SWOT-Analysis Формирование рекламной стратегии предприятий на основе SWOT-анализа

In the article influence SWOТ analysis is certain an author on forming of effective strategy of development for enterprises. Marketing and advertising strategies are also distin-Marketing and advertising strategies are also distin-distinguished. Development of strategy must begin from a situatioonal...

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Bibliographic Details
Main Author: Maksimiv Bogdan M.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2012-07-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/pdf/2012/7_0/152_156.pdf