Social network addiction and advertising on social networks: A case study of rural students in South Africa
Background: There is growing evidence that social media addiction is an enduring problem among students. This information can be used by marketers to create specific advertisement campaigns for students to promote organisational branding. Objectives: The aim of this study was to determine the media...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2019-07-01
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| Series: | South African Journal of Information Management |
| Subjects: | |
| Online Access: | https://sajim.co.za/index.php/sajim/article/view/1081 |