Study of Television Advertising and its Impact on Consumer Behavior in a Sample of Children Aged 9-12 Years

The aim of this study was to study TV advertising and consumer behavior in children and to meet the needs of children. The study included 100 children from Baghdad who were randomly selected from different regions ranging in age from 9-12 years of both males and females. The current research was ba...

Full description

Bibliographic Details
Main Author: وفاء جاسم سلمان فاطمة مكي
Format: Article
Language:Arabic
Published: College of Education for Women 2019-02-01
Series:مجلة كلية التربية للبنات
Online Access:http://jcoeduw.uobaghdad.edu.iq/index.php/journal/article/view/509