Brand Experience: A Review of 39 Years of Research Development
This study explored the trends of academic research on brand experience using bibliometric methods. The exploration included statistical data from published articles on Scopus database. Relevant articles were extracted from Scopus indexed journals using keywords collected through online survey. The...
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| Format: | Article |
| Language: | English |
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Universitas Airlangga
2020-11-01
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| Series: | TIJAB (The International Journal of Applied Business) |
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| Online Access: | https://e-journal.unair.ac.id/TIJAB/article/view/22632 |