Shareowners, Stakeholders & the Global Oversize Economy. The Coca-Cola Company Case

Since 2010, globalisation has imposed a new view of the competitive environment in which competitors are not always direct rivals. On the contrary, as a result of alliances and agreements, certain firms can become mega-organisations that have the potential to change the long-term competitive structu...

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Bibliographic Details
Main Author: Silvio M. Brondoni
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2019-09-01
Series:Symphonya
Subjects:
Online Access:https://symphonya.unicusano.it/article/view/13178