Knowledge Sharing, Innovation Capability, Responsive Capability, and Marketing Performance: an Empirical Study at UPN “Veteran” Jawa Timur

Business organizations are required to be able to do effective marketing. Market change demands a business organization to have a marketing capability on innovation and responses in making a product to be competitive; therefore, it should create a quality product. Creating a quality product is influ...

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Bibliographic Details
Main Authors: Rangga Restu Prayogo, Lia Nirawati
Format: Article
Language:English
Published: Bogor Agricultural University 2019-05-01
Series:Indonesian Journal of Business and Entrepreneurship
Online Access:http://journal.ipb.ac.id/index.php/ijbe/article/view/26050