ANALISIS FAKTOR-FAKTOR PERUBAHAN DESAIN KEMASAN TERHADAP NILAI JUAL ABON IKAN (KASUS UD PRANSPUL, KECAMATAN SEPULU, BANGKALAN)
The aim of this research is want to know and analyze the factors of packaging design, including: colors, shape, brand (logos) its affect to the amount of selling and its perception of PRANSPUL fried shredded fish product. The research is done in two phases, the first is to compare the amount of sell...
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| Format: | Article |
| Language: | English |
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Universitas Trunojoyo Madura
2016-04-01
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| Series: | Agrointek |
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| Online Access: | http://journal.trunojoyo.ac.id/agrointek/article/view/1369 |