Analysis of efficiency and marketing trends cost optimization in enterprises of baking branch
Today, at the bakery industry, little attention is paid to marketing activities. Limited financial resources and the lack of a comprehensive assessment of the effectiveness of marketing activities leads to a reduction in marketing budgets and a decrease in the profitability of the enterprise as a wh...
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| Format: | Article |
| Language: | English |
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Zhytomyr State Technological University
2017-06-01
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| Series: | Vìsnik Žitomirsʹkogo Deržavnogo Tehnologìčnogo Unìversitetu: Ekonomìčnì Nauki |
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| Online Access: | http://ven.ztu.edu.ua/article/view/106329 |