Big data for product innovation in manufacturing: evidence from a large-scale survey
The article analyses big data usage in the Croatian manufacturing sector. Big data usage is still low but present. We analysed the influence of six sources of big data and their influence on share of returns generated by new products using two step OLS regression analysis. The results are robust but...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University North
2019-01-01
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| Series: | Tehnički Glasnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/318454 |