THE ROLE OF CITIZENSHIP BEHAVIOR OF ALUMNI TOWARDS THEIR ALMAMATER: A DRIVER OF FINANCIAL AND SOCIAL GIVING BEHAVIOUR
Specifically, the purpose of this study is to analyze the essence of both the direct or indirect role of alumni’s satisfaction with their alma mater. The higher alumni’s satisfaction will further encourage alumni’s involvement,and alumni’s engagementindicatesthat it will influence citizenship behavi...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Trisakti
2019-10-01
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| Series: | Jurnal Manajemen dan Pemasaran Jasa |
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| Online Access: | https://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/3760 |