MODELING AN EFFECTIVE STRATEGY OF ADVERTISING INVESTMENTS OF FIRM IN THE COMPETITIVE MARKET
In this article, a dynamic model of the company's sales dependence on advertising costs is constructed. In a competitive market, advertising is not only a means of increasing demand, but also a competition tool at a level with the price. Advertising allows you to increase sales, but the depende...
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| Format: | Article |
| Language: | English |
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Igor Sikorsky Kyiv Polytechnic Institute
2018-07-01
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| Series: | Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut" |
| Subjects: | |
| Online Access: | http://ev.fmm.kpi.ua/article/view/136576 |