Customer orientation and office space performance: assessing the moderating effect of building grade using PLS-MGA

This study presents a framework to measure and empirically validate the relationship between customer orientation and office space performance. The framework uses two types of customer orientation (i.e., responsive customer orientation and proactive customer orientation) and two types of office spa...

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Bibliographic Details
Main Authors: Jun-Hwa Cheah, Siew-Imm Ng, Hiram Ting, Mumtaz Ali Memon, Siat Ching Stephanie Loo
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2019-01-01
Series:International Journal of Strategic Property Management
Subjects:
Online Access:https://journals.vgtu.lt/index.php/IJSPM/article/view/7437