Expériences communicatives sur les pages web officielles cinématographiques : nouveaux contenus et stratégies promotionnelles
During the last years, as a result of the use of new programming languages for web development and the creation of more ambitious promotional strategies in the film industry, the official websites of films are becoming an ideal space for experimenting with new paratexts and uniting various promotion...
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| Format: | Article |
| Language: | fra |
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Société Française de Sciences de l’Information et de la Communication
2017-08-01
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| Series: | Revue Française des Sciences de l’Information et de la Communication |
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| Online Access: | http://journals.openedition.org/rfsic/3154 |