CONSIDERATIONS ON CONSUMER PERCEIVED RISK
In this article we identified a number of factors influencing the consumers’ perceived risk. In the first part we conducted a review of the main issues that define the perceived risk by the consumer at the time of purchase, some of the lines of action of the organizations to diminish this risk perce...
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| Format: | Article |
| Language: | English |
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University of Bacău
2014-12-01
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| Series: | Studies and Scientific Researches: Economics Edition |
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| Online Access: | http://sceco.ub.ro/index.php/SCECO/article/view/273 |