Social and Behavioral Theories and Physician’s Prescription Behavior

Social and Behavioral Theories and Physician’s Prescription Behavior

The efficacy, safety, and cost of medication are the major concerns for a patient; thus, this research addresses factors that influence the physician’s prescription behavior. The objective of the undertaken study is the empirical testing of a novel conceptual model that was newly developed by the pr...

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Bibliographic Details
Main Authors: Rizwan Raheem Ahmed, Dalia Streimikiene, Josef Abrhám, Justas Streimikis, Jolita Vveinhardt
Format: Article
Language:English
Published: MDPI AG 2020-04-01
Series:Sustainability
Subjects:
social and behavioral theories
physician’s prescription behavior
marketing efforts
patient and drug characteristics
SEM-based multivariate approach
physician’s persistence
Online Access:https://www.mdpi.com/2071-1050/12/8/3379

Internet

https://www.mdpi.com/2071-1050/12/8/3379

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