Foreign Franchiser Entry into Developing Countries

Through franchising, individuals can acquire needed business skills and experience, which then could be diffused to nonfranchise sectors of the economy.

Bibliographic Details
Main Authors: Gary J. Castrogiovanni, George S. Vozikis
Format: Article
Language:English
Published: Emerald Publishing 2000-03-01
Series:New England Journal of Entrepreneurship
Online Access:https://www.emeraldinsight.com/doi/pdfplus/10.1108/NEJE-03-02-2000-B001