Konflik Budaya Dalam Konstruksi Kecantikan Wanita Indonesia (Analisis Semiotika Dan Marxist Iklan Pond’s White Beauty Versi Gita Gutawa)

This study will explore the cultural conflict that is displayed in the advertisements Pond's White Beauty Gita version Velasquez with pretty white theme flushed like korea. Where this ad makes the construction of beauty in women Indonesia becomes opaque, just for the sake of following the trend...

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Bibliographic Details
Main Author: Wulan Purnama Sari
Format: Article
Language:Indonesian
Published: Universitas Tarumanagara 2015-12-01
Series:Jurnal Komunikasi
Subjects:
Online Access:http://journal.untar.ac.id/index.php/komunikasi/article/view/18/39