The Role of Extrinsic Product Cues in Consumers’ Preferences and Purchase Intentions: Mediating and Moderating Effects
The main purpose of this study is to investigate the roles of several information-cues setting on consumers' purchase intention by highlighting the intervening roles of brand preferences and the moderating roles of social factors. This study was conducted in Yemen, as a representative of consum...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UIKTEN
2016-02-01
|
| Series: | TEM Journal |
| Subjects: | |
| Online Access: | http://www.temjournal.com/content/51/14/TemJournalFebruary2016_85_96.pdf |