Discrete choice experiments with multiple price vectors for products sold in a wide price range

The discrete choice experiment is a widely used methodology in consumer studies. However, applying this method to investigate the market of products sold in a wide price range could present issues as to the quality of the estimate of preferences. In fact, for this type of product, frequently consume...

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Bibliographic Details
Main Authors: Caterina Contini, Fabio Boncinelli, Caterina Romano, Gabriele Scozzafava, Leonardo Casini
Format: Article
Language:English
Published: Elsevier 2019-01-01
Series:MethodsX
Online Access:http://www.sciencedirect.com/science/article/pii/S2215016119302018