Analysis of Millennial Moms Segmentation and Perceptual Mapping of Infant Formula Milk Market in Jakarta

The purpose of this research was to explore factors that influenced the millennial moms in making decision to purchase infant formula productand to use these factors as a basis to determine the segmentation of millennial moms in the formula milk industry as well as the making of perceptual in formul...

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Bibliographic Details
Main Authors: Annetta Gunawan, Raymond Glean, Brian Garda Muchardie
Format: Article
Language:English
Published: Bina Nusantara University 2016-11-01
Series:Binus Business Review
Subjects:
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/1517