Going beyond expectations: banks strategies attract and retain or deter tertiary students’ clientele

The study assesses whether the banks’ strategies help to attract and retain or deter tertiary students from their businesses. It aims to highlight the banks’ need to go beyond expectations in nurturing their students’ clientele. The study can be the banks’ stepping-stone into the seemingly neglected...

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Bibliographic Details
Main Author: Ketsia Lorraine Motlhabane
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2017-04-01
Series:Banks and Bank Systems
Subjects:
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/8631/BBS_2017_01_cont_Motlhabane.pdf