Social mechanisms of media institutions: The genesis of recipient’s preferences
Within the framework of sociology of media the author explains the behavior of target audiences in the nowadays media environment, analyzes the changing nature of the relationship between the sender and the recipient of the message. The article considers the social mechanisms of the contemporary med...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2017-12-01
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| Series: | RUDN journal of Sociology |
| Online Access: | http://journals.rudn.ru/sociology/article/view/15457 |