Ethics as a precursor to organization–public relationships: Building trust before and during the OPR model

Ethics as a precursor to organization–public relationships: Building trust before and during the OPR model

This study builds on the public relations theory of organization–public relationships (OPRs) by exploring the role of ethics as a precursor to building OPRs. We qualitatively explore the existing relationship variables in the context of ethical behavior as a precursor to building authentic, long-ter...

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Bibliographic Details
Main Authors: Shannon A. Bowen, Chun-Ju Flora Hung-Baesecke, Yi-Ru Regina Chen
Format: Article
Language:English
Published: Taylor & Francis Group 2016-12-01
Series:Cogent Social Sciences
Subjects:
public relations theory
ethics
authenticity
transparency
strategic communication management
excellence theory
trust
Online Access:http://dx.doi.org/10.1080/23311886.2016.1141467

Internet

http://dx.doi.org/10.1080/23311886.2016.1141467

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