“Customer’s Customer” Strategy
The customers of industrial goods are not consumers but companies having expert knowledge. Therefore, a conventional idea appeals a stereotyped pattern that the product development process of industrial goods should conform to the expert customers’ needs. However, our research on the Japanese chemic...
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| Format: | Article |
| Language: | English |
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Global Business Research Center
2013-04-01
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| Series: | Annals of Business Administrative Science |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/abas/12/2/12_89/_pdf/-char/en |