Reference with a Gimmick: A Pilot Program to Promote Library Services
During the academic year 2018-2019, Yale University’s Bass Library piloted a reference program called Latte with a Librarian. The impetus for the pilot stemmed from a need for Yale librarians to engage more with students in-person and to market the remote research services that the library offered....
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Marketing Libraries Journal
2020-04-01
|
| Series: | Marketing Libraries Journal |
| Subjects: | |
| Online Access: | http://bit.ly/MLJv4i1-Trenches |