Iklan dan Penggunaan Model Anak-Anak
There are many studies that prove how much influences ads on the audience, unfortunately there are many ads that it still violates Etika Pariwara Indonesia that has been determined. In the framework developed Lavidge and Steiner (1961) demonstrated the influence of the flow of mass communication. Th...
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| Format: | Article |
| Language: | English |
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Universitas Semarang
2013-07-01
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| Series: | Jurnal the Messenger |
| Online Access: | http://journals.usm.ac.id/index.php/the-messenger/article/view/146 |