Possibilities and problems of using pupillary reflex for subconscious detection of consumer preferences
The article describes the possibilities of using the pupillary light reflex for subconscious ascertainment of consumer preferences also in technical, industrial sectors. It describes the essence and use of pupillometry in marketing, types of pupillometry, practical suggestions as well as the prerequ...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Croatian Metallurgical Society
2014-01-01
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| Series: | Metalurgija |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/153477 |