MARKETING CHANGES MANAGEMENT

MARKETING CHANGES MANAGEMENT

The article considers the categories of "transformation" and "development" as the transition of economic entities from one qualitative state to another. The role and place of marketing planning in business activity is demonstrated. Marketing planning is considered the most import...

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Bibliographic Details
Main Authors: T. D. Maslova, S. G. Bozhuk, D. V. Smirnova
Format: Article
Language:English
Published: Saint Petersburg Electrotechnical University 2019-02-01
Series:Дискурс
Subjects:
marketing changes
galloping marketing changes
marketing planning
marketing planning stages
marketing functions
Online Access:https://discourse.elpub.ru/jour/article/view/261

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