A Privacy-Preserving System for Targeted Coupon Service
It is increasingly popular to use behavioral targeting in online coupon service for targeted coupon delivery, wherein customized coupons can be delivered to only eligible users whose behavioral profiles match targeting profiles specified by the vendor. While allowing the vendor to personalize the se...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2019-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8813066/ |