Social TV viewers’ symbolic parasocial interactions with media characters: A topic modelling analysis of viewers’ comments
To identify the involvement outcomes of viewers’ symbolic parasocial interactions with media characters and to measure the impact on series popularity, we capitalized on big data in the form of social TV viewers’ comments, sampled from nine Korean TV series with different popularity levels broadcast...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2021-01-01
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| Series: | Social Sciences and Humanities Open |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590291121000255 |