Dataset for understanding why people share their travel experiences on social media: Structural equation model analysis

The data presented in this article relates to the individual intrinsic and extrinsic motivations to share travel experience in social media. The 381 records were gathered in Portugal using an online survey. A statistical analysis of the data was carried out using partial least squares (PLS). This da...

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Bibliographic Details
Main Authors: Tiago Oliveira, Benedita Araujo, Carlos Tam
Format: Article
Language:English
Published: Elsevier 2020-06-01
Series:Data in Brief
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2352340920303413

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