Dataset for understanding why people share their travel experiences on social media: Structural equation model analysis
The data presented in this article relates to the individual intrinsic and extrinsic motivations to share travel experience in social media. The 381 records were gathered in Portugal using an online survey. A statistical analysis of the data was carried out using partial least squares (PLS). This da...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2020-06-01
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Series: | Data in Brief |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2352340920303413 |