The effect of mixed marketing moderation and innovation on the influence of market orientation and entrepreneurship orientation toward marketing performance
This study aims to: 1) describe market orientation, entrepreneurship orientation, innovation, mixed marketing and marketing performance, 2) analyze the effect of market orientation and entrepreneurship orientation on innovation, the effect of market orientation and entrepreneurship orientat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2021-01-01
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| Series: | Management Science Letters |
| Online Access: | http://www.growingscience.com/msl/Vol11/msl_2020_358.pdf |