Evaluation of Iranian Knowledge and Information Science Publishers Based on the Brand Equity Indices from the Viewpoint of Graduate Students in this Field
<strong>Objective:</strong> Trademark experts consider the brand as an intangible asset of a company or organization. Today, due to the existence of competitive markets, both nationally and internationally, the economy of publishing has been particularly sensitive, and publishers have an...
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| Format: | Article |
| Language: | fas |
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Central Library of Astan Quds Razavi
2019-08-01
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| Series: | کتابداری و اطلاعرسانی |
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| Online Access: | http://lis.aqr-libjournal.ir/article_84929_c07411adb641e191dd99f471d93c2371.pdf |