Factores que influyen en la preferencia por las marcas de distribuidor en un mercado emergente
The purpose of this study was to contribute knowledge concerning private label products in Chile, to determine if there exist differences in purchasing perception between buyers and nonbuyers, to identify the factors affecting the intention of buying private label products, and whether these factors...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Chile
2012-02-01
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| Series: | Estudios de Administración |
| Online Access: | https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56384 |